Institution Research

When i was researching institutions that may produce and exhibit my film, i wanted to find an institution which produced similar videos to which i wanted to produce. (Institutions companies help produce and find funding for music videos).  When researching i found Polydor Records institution company. This company was founded in 1924  mainly foccusing on producing classical music but in the 1970's the music label became popular producing bands such as Slade and the Jam. It now produces bands such as Take That, The Saturdays, Lana Del Rey, Black eyed Peas and many more. Polydor is the most successful company in the United Kingdom. In 2006 the company launched Fascination records, a company dedicated to pop music, producing many teen american artists such as the Jonas Brothers and Demi Lavato . I found this company through looking at Lana Del Rey.

I chose to look through Lana Del Rey as her music genre is Indi Pop, which is the same genre which i have chosen, and my ideas for my music video are similar to the music video which  these companies produce for her.

I have also chosen You Tube as users can upload, view and share videos online. This company was founded in 2005. By using latest technology (Adobe Flash player plug in ) it allows audiences to view a variety of different entertainment. Such as TV shows, Music Videos, Trailers, and personal blogging. And is a perfect area to exhibit music videos as on average YouTube has 4 billion people viewing different clips and 60 000 videos are uploaded daily, and 72 hours of video are uploaded every minute, and there is 1 trillion views in a year. By uploading music videos through YouTube it promotes the song and is easy for public to access and to listen to. I think by being free and easy to upload videos and is a very popular way to be seen would be a very good source where i can exhibit my music video.