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Monday, 14 January 2013

How Artists promote themselves

Whilst investigating how different artists such as, Rhianna, Lady gaga, Justin Bieber etc... promote their music i discovered that they all promote their music in similar ways, such as talk shows, live tours, CD signings, Twitter/ Facebook, sometimes artists release an autobiography, being on the front of  magazine's such as GQ and releasing songs to be played on music channels such as MTV, all of these are ways to promote the artists and their music.

Picture of Rihanna and Justin Bieber on front covers of magazines.


















Talk shows, not only in their own country but in others as well. when on talk shows they sing their song from their new album (normally performed at the end). By visiting the different countries and performing on chat shows not only gets the word out about new song, but builds fan's as it gives public an insight to what the artist is like, if they come across well fan's are more likely to pay the money on their merchandice such as tops, posters, CD's, live shows etc..

Here is pictures of Rhianna on talk shows around the world.
 
 
 

 

CD signins, this alows fan's to have the chance to meet their idol, and get a picture taken with them. When researching this i found a website called 'I met a starm' which alows you to see who is doing CD/ book signings when and where.  On the right this shows the croweds which turn up for a Justin Bieber signing.

 
 
Twitter, alows followers to see what their idol is up to, this keeps them in the media all the time by posting messages saying what they have been up to. And sometimes righting messages of release dates. Ke$ha first let out news of new album through twitter posting "Warrior will hit stores on December 4". By artists doing this it builds up hype so fan's will become exited and want to buy the new album.

Picture of twitter tweets.


Magazines play a huge part on letting public know what is happening with celberities, telling us not only their life gossip but where they are and where they are touring to what they have been up to. Some celbreties go out of their way to stand out of the crowed. For example at the MTV awards in 2012 Lady Gaga wore a meat suit, this brought lots of media attention which gave her the perfect opportunity to mention she was releasing a new album.

Picture of Meat costume. And artist on front cover of magazines.


And If they are a new artist they will follow the band or singer, for example Carly Rae Jepsen, is following Justin Bieber just now. The picture on the left shows the two on Ellen Degenerous chat show. And on the right shows the two performing with each other.

 
 
Artist will also promote themselfs on Radio, especially in the UK it will most likey to be Radio 1. Here they can perform to the nation in the 'live lounge', this is normaly where the artist sings a song and is common for them to cover another song.
Here is Ben Howard in the Live Lounge performing, Carly Rae Jacksons song - Call me mabye.

 

 

 


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